MEET
THE AGENCY
Discover more
ABOUT US
Unlock the Agency is an English copywriting collective based in Paris. We specialise in luxury, lifestyle, fashion, beauty, art and culture. We write copy and craft editorial content—directly with the client or via communications agencies.
For brands, this means direct access to a team that can help you tell your story—whether via your social media, website, newsletters, press releases, brochures or more, and whether on an ad-hoc or ongoing basis.
For communications agencies, this means access to a bolt-on module of talented creatives to help you with any particular copywriting project, as and when you need us.
For media outlets, this means a team of experienced journalists to craft articles and conduct interviews, whether they are written (print or online) or spoken (video, audio, IRL), and editors to make sure all of your copy is coherent, polished and error-free.
We also create training modules and workshops to help you hone your copy in-house.
You can choose to work exclusively with Kim or we can compose a hand-picked team of experts suited to the specifications of the mission in hand.
THE FOUNDER
With over fifteen years of experience, Kim Laidlaw specializes in creating refined content for international brands and agencies. Born in London and based in Paris, Kim’s bilingual fluency and cultural insight inform her work, which spans industries in lifestyle and luxury.
Kim holds an MA (Hons) in Art History and French from the University of Edinburgh and studied at the École du Louvre in Paris, affording her an in-depth knowledge of both language and aesthetics. She began her career in finance, working in private equity and then asset management at Goldman Sachs—an experience that sharpened her analytical skills—before returning to her true calling: writing.
In 2010, Kim launched Unlock Paris, an online guide that led to collaborations with publishers such as Condé Nast, BBC Travel, and Lonely Planet. Google sought her expertise for their new travel app and Proximity BBDO enlisted her to help establish the then-nascent field of social media management.
Over the years, Kim’s growing freelance activity has expanded into a flourishing independent business, becoming Unlock the Agency. Whether working solo or with her team of talented writers, she creates a tailored solution to suit the specific needs of each project.
In addition to running the agency, Kim continues to write and edit for select publications, focusing on art and literature. She also teaches English expression at the Atelier de Sèvres art school in Paris, further sharing her expertise with the next generation of creatives.
WRITE TO US
Whatever your project, we can propose a bespoke solution that suits your brief and your budget.
Get in touch and let’s start telling your story.
UNLOCK
THE AGENCY
THE AGENCY
Services
About
Portfolio
Contact